What makes your business unique? YOU and YOUR GIFTS!
Recently, during a strategic planning session one of our coaching clients asked, “The market is so competitive, so how do I differentiate my business?”
What really differentiates you from the rest?
She’s an accountant, new to entrepreneurship. There are hundreds of accountants in Denver. The good news is there are thousands of businesses in Denver that need accounting services, and she only needs about 50 of them to create the business she envisions.
The sobering fact is differentiation does not exist in accounting when it comes to “basic services” (same thing goes for residential real estate, insurance, tax advising, mortgage lending, home cleaning services…the list goes on). Unfortunately, “basic services” are what most people will consider when looking for an accountant to “do their books,” because they don’t know how else to start. Providing those services ethically and accurately is the price of entry in this industry.
Differentiation is established when HOW services are provided and the experience clients can count on is articulated and executed. It is what sets you apart from the crowd and creates a sustainable, competitive advantage. There has never been nor will there ever be another individual exactly like you…you are unique and your talents, thoughts, ideas, beliefs and contributions cannot be duplicated. Therefore, differentiation is how you communicate and apply your unique gifts.
Discover your Gift—your unique personal brand
To gain clarity and to discover what makes you unique, we use the proven Pinnacle Gift process, which has helped dozens of professionals uncover their uniqueness, ignite their hidden passion and craft a personal brand statement. We call that your “gift”. This process brings focus to your purpose in order to leverage your gifts and maximize your impact in the world (whether it is in terms of making a difference, financial freedom or living the life you dream). Ultimately, this clarity will help you achieve your potential by restructuring your life around your gift.
Remember when you were young and there were no limits to your potential? You could be anything! Now, consider why you got into the work you are in right now. The core reason probably wasn’t money and a flexible schedule. It’s because, at some level, you hoped you could use your greatest skills and abilities to make a difference and be happy.
The Pinnacle Gift process reconnects you with who you are and your uniqueness. To begin, consider the following five questions:
- What is it that comes naturally to you that you do effortlessly?
- What fills you with energy and excitement?
- What is the one thing that gets you up in the morning?
- What would you do even if you weren’t paid to do it?
- When are you happiest?
When was the last time you asked yourself those questions? The real question is why don’t we consider those questions often?
Benefits to Owning your Pinnacle Gift
Clarity—The world needs to know what they can expect when they work with you, the process and what success looks like for them and for you. This way, you’re attracting people who appreciate your greatest skills and talents. By the way, if these elements don’t align, then it’s not a good match, and you both should be working with different people. It’s not personal—it just is.
Personal Alignment–Regardless of their profession or whether they owned a business or not, Pinnacle Gift graduates are much closer to living in alignment with their identity and honoring what is their heart, mind and soul.
Are you ready to create a powerful strategy to transform and differentiate your business while skyrocketing your success and creating the life you desire? Don’t you owe it to yourself and your business to powerfully communicate what set yourself apart from the rest, build meaningful client relationships and increase your sales, revenue, and success?
Join us for the Pinnacle Gift and make the best investment you can make…an investment in yourself.